Failed Zozosuit hits company profits

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Media captionWATCH: How well does Zozosuit measure up?

Japanese fashion retailer Zozo has reported a drop in profits following its failed experiment with a body-measuring suit and app.

It had hoped to sell custom-fit clothes using measurements from its tracking-dot covered Zozosuit body stocking.

But critics said the suit was not accurate and the cost of distributing it was never recouped.

The company also announced the closure its European and US operations, writing off at least 2.7bn yen (£18.7m).

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In November, Zozo said it would wind up the Zozosuit project.

Disagreements with some of the fashion brands stocked on the Zozotown website also contributed to the company’s first-ever annual drop in earnings.

Zozo’s operating profit for 2018-19 fell 21.5% from the previous year, to 25.7 billion yen (£178m; $229m).

However, it expects its profits to recover in 2019-20.

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